AdSense Profits That People Don't Share

Google's AdSense program is designed in such away that when they first look into it website managers feel like they have just found the pot of gold at the end of the rainbow. At first glance the AdSense program looks deceptively simple, all the website manager has to do is fill out an application, wait for a reply, have the AdSense advertisements posted on their site, and after all the websites customers click on the advertisements the manager starts receiving checks regularly in the mail. It sounds like such a simple plan who wouldn't want to become part of the program.
There is an old saying about how if something looks to good to be true then it probably is. That isn't to say that Google's AdSense program isn't an excellent way to for your website or blog to earn some extra cash, because it is. In order for the AdSense program to work properly Google has to have as many website's involved as possible, the best way to do that is to make the program look as simple and lucrative as possible. What website managers need to know is that if they want to see some AdSense profits they are going to have to do some work.
There are several things website managers need to know, things that will increase their AdSense profit.
The first thing website managers need to consider is that in order to people clicking on the advertisements posted on the website, the website itself needs to generate traffic. The more traffic a website has the better chance of an increase in AdSense profit. Taking the necessary steps to improved search engine optimization should also improve the website's AdSense optimization.
Most website managers who have a lucrative AdSense account suggest that every single webpage have AdSense advertisements that are in a text format. According to experts, consumers don't realize they are clicking on an advertisement, they simply assume it's a continuation of the article.
If your AdSense account isn't for a website but rather a blog try to stay away from a broad topic. Bloggers who maintain a blog about general topics have a difficult time matching reader interest to a specific advertisement campaign. It is far better to a blog about a specific topic, so instead of writing a blog about agriculture try narrowing it down to something like the impact of the turkey industry on the Minnesota economy.
The best way to maximize your AdSense profits is to make sure that the AdSense advertisements are in an optimal location. The most lucrative places for a AdSense advertisement is at the top of a page or in the middle of an article.
Try to make the AdSense advertisements blend into your website's background. Studies have been done that show consumers tend to click more often on advertisements that blend into the background then advertisements that don't.

The Secrets of AdSense Placement

After you have made the initial decision to utilize the AdSense program, probably the second most important decision that you should make is in regard to where you will place the ad units in your website or blog.
Proper advertisements placement is the key to being successful, with AdSense program. It should be obvious that if no one clicks on your advertisement, no revenue will be generated. That is what you do not want it to happen.
As a rule, Webmasters who see the highest return from their advertisements are those who have chosen to blend Adsense units into their content and web pages.
It has been suggested that by matching the background and border colors of your advertisement units to the actual background color of your page, can increase tremendously your revenue. This is extremely true especially with no border.
Moving in the opposite direction, some Webmasters have realized AdSense success when placing white space around their advertisement units. Obviously, this will make your ads stand out from the rest of the page.
Google has conducted research showing that, in most cases, the best location to place an ad unit is somewhat in the middle of the page, directly under your navigation bar and directly above your main content. Other prime locations include the top left of your left sidebar and directly above your footer, at the bottom of the page.
When someone visits your web page, their eyes usually begin in the top left corner or the middle of the top of the page, eventually moving on to the middle of the browser window.
Some Webmasters have indicated that they get the best CTR (click-through-rate) results when they place an advertisement unit somewhere in the proximity of their login box. Should your site offer a member login of some type, you may want to consider this placement method.
Another suggestion is to use just one size of ad unit, which has proven to be successful for a large number of Webmasters. If you use the large rectangular ad unit, the actual ads look more like the links in which most individuals are used to click on.

Highly Effective Strategies for AdSense Publishers

Using AdSense to effectively monetize your website or blog requires a strategy, on your part. Unfortunately, money will not magically appear in your account overnight. However, with diligence and perseverance, you will soon begin to see a profit.
As you create the content for your AdSense sites, you need to keep close attention to the keywords used throughout the articles and pages. Not to be redundant, but keyword research and placement is the KEY to a successful Adsense campaign.
You will want to write content centered on words and phrases that individuals frequently search for. There are several great tools, both no-cost and fee based, which will greatly assist you with this research. One great example is the Wordtracker site.
It is also important to maintain and update your site frequently once it goes live. Never make the mistake of neglecting it for days at a time. Fresh content is what makes your visitors return again and again. Regular update also makes the search engine bots visit your site more often.
Even if you can only spare a couple of hours a week to do some AdSense tweaking, go for it and be persistent. This is much better than doing nothing at all. With any luck, you will be pleasantly surprised at what subtle changes can really help to accomplish.
You should seriously consider click-through tracking right from the beginning as well. This will enable you to focus more on pages that have a lower CTR, in order to improve your stats.
AdSense, itself, provides an excellent (no-cost) tracking system. You can track multiple sites very easily, on a site-by-site or page-by-page basis by using the channels appropriately.
Another very important Adsense strategy is proper ad unit placement. You would want to place the ads in the areas in which they will be the most noticeable. According to research, site visitors usually start scanning your pages at the top left. In addition, you should blend your advertisements with the rest of your content to maximize the revenue generated from this program.
One of the greatest things about the AdSense program is that it does not discriminate. You do not need to have a college degree or a great deal of cash to start making money with the program. Whether you are a lawyer, student, teenager, parent or doctor... with the right strategies and hard work, you can be successful with the AdSense Program.