2008/02/06

Highly Effective Strategies for AdSense Publishers

Using AdSense to effectively monetize your website or blog requires a strategy, on your part. Unfortunately, money will not magically appear in your account overnight. However, with diligence and perseverance, you will soon begin to see a profit.
As you create the content for your AdSense sites, you need to keep close attention to the keywords used throughout the articles and pages. Not to be redundant, but keyword research and placement is the KEY to a successful Adsense campaign.
You will want to write content centered on words and phrases that individuals frequently search for. There are several great tools, both no-cost and fee based, which will greatly assist you with this research. One great example is the Wordtracker site.
It is also important to maintain and update your site frequently once it goes live. Never make the mistake of neglecting it for days at a time. Fresh content is what makes your visitors return again and again. Regular update also makes the search engine bots visit your site more often.
Even if you can only spare a couple of hours a week to do some AdSense tweaking, go for it and be persistent. This is much better than doing nothing at all. With any luck, you will be pleasantly surprised at what subtle changes can really help to accomplish.
You should seriously consider click-through tracking right from the beginning as well. This will enable you to focus more on pages that have a lower CTR, in order to improve your stats.
AdSense, itself, provides an excellent (no-cost) tracking system. You can track multiple sites very easily, on a site-by-site or page-by-page basis by using the channels appropriately.
Another very important Adsense strategy is proper ad unit placement. You would want to place the ads in the areas in which they will be the most noticeable. According to research, site visitors usually start scanning your pages at the top left. In addition, you should blend your advertisements with the rest of your content to maximize the revenue generated from this program.
One of the greatest things about the AdSense program is that it does not discriminate. You do not need to have a college degree or a great deal of cash to start making money with the program. Whether you are a lawyer, student, teenager, parent or doctor... with the right strategies and hard work, you can be successful with the AdSense Program.

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